Nintendo plans to launch its videogame business in Russia later this year in a growth market, japanese daily Nihon Keizai Shimbun said on Sunday.

With the U.S., European and Japanese game markets maturing, the Japanese video gamemaker known, for game characters such as Mario and Pokemon, needs fresh markets with strong growth potential.

Nintendo’s European unit has already appointed a local agency to start selling its game hardware and software in November, the newspaper said.

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