Russian politician Vladimir Zhirinovsky, head of the nationalist LDPR party, has addressed the Director of IKEA Russia, telling him to rename IKEA calling it LDPR instead, the party’s official website reported Monday.

IKEA’s trademark is quite similar to LDPR’s, Zhirinovsky explained in an e-mail to Lennart Dalgren. Both IKEA and LDPR are four-letter words and both have yellow and blue as their corporate colors.

Moreover, LDPR was founded in 1989, while IKEA only opened its first Russian shop in 2000, so historically the party’s rights for the yellow-and-blue symbolic must be prior to IKEA’s, Zhirinovsky added.

Considering the two brands’ obvious similarity and the historical justice, the MP went on to say, IKEA should change its name to LDPR. The company would anyway benefit from the rebranding, for it would boost the company’s sales enormously.

Besides, Zhirinovsky suggested widening IKEA’s product range by offering the customers the Zhirinovsky perfume, Zhirinovsky vodka, caps and t-shirts with LDPR’s logo.

As a bonus, every customer would receive an LDPR booklet and a record of Zhirinovsky’s songs for free, the suggestion reads.

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